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Cricut Expression Named Best New Product by Readers of Creating Keepsakes Magazine
 ANAHEIM February 12, 2008 The readers of Creating Keepsakes have named Provo Craft's Cricut Expression™ 24" Personal Electronic Cutter as the recipient of the prestigious "Best New Product" award for 2007, while several other Provo Craft products were recognized in the magazines annual polls. It is the unprecedented second consecutive "Best New Product" award for Provo Craft, as the original Cricut took home last year's honor. The awards were announced in Creating Keepsakes' The Scrapbookers Ultimate Product Guide, which is currently available online and at newsstands.
The Cricut Expression debuted in May 2007 to a great response from. The Cricut Expression is a home cutting system that makes intricate cuts for scrapbooks, home decor, banners, signs and other creative projects. It is slightly larger than the original Cricut, and features two new cutting mats measuring 12" x 12" and 12" x 24", allowing users to cut characters from 0.25" up to an impressive 23.5." The Cricut Expression machine also accepts the entire line of existing Cricut cartridges, each of which contains the artwork equivalent of thousands of traditional single-shape metal dies.
The original Cricut was voted first in the Cutting Tools category. The Cuttlebug Die Cutter and Embosser won Honorable Mention in the Die-Cut Equipment category and Coluzzle also earned Honorable Mention in the Templates category. Since the Reader's Choice Awards were introduced in 1999, Provo Craft has consistently placed among the top choices of Creating Keepsakes' readers.
"We're pleased that the Cricut Expression has been embraced by the craft, education and office markets, said Jim Thornton, Provo Craft CEO. "This award embodies our company values, which center on delivering the most innovative products to bring out everyones creative best."
According to the article announcing the awards, the Cricut Expression "effortlessly cuts letters, shapes and phrases in impressive sizes." The awards can be viewed on the Creating Keepsakes Website. For more information on the Cricut Expression and the rest of the Provo Craft catalog of products, please visit www.provocraft.com.
SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 12, 2008
For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com
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