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Provo Craft Unveils the Yudu™ Personal Screen Printer

SPANISH FORK, UT - February 6, 2009 - Provo Craft (www.provocraft.com) has unveiled Yudu™, a revolutionary personal screen-printing system that enables users to unsilence themselves. With Yudu, crafters can transfer their favorite designs from personal hand drawn art, Cricut® cartridge images, and other customized art from their computer onto T-shirts, book covers, or virtually any other flat surface.

The Yudu is an ideal solution for those seeking to personalize and embellish their wardrobe, make a statement, or showcase a cause with a group T-shirt. With access to a computer and an ink-jet printer, crafters can use the personal screen printer to create and print their own designs on clothing as well as:
• Home decor
• Art prints
• Posters
• Cards
• Schoolwork

“Provo Craft continues to set industry trends with revolutionary products like the Yudu. The new screen-printing system allows users to express themselves unlike any other product we have offered to date, ” said Tonia Conger, Provo Craft’s vice president of consumer marketing. “We want customers to unsilence themselves and let their voice be heard.”

Provo Craft’s personal screen printer also pairs well with Cricut DesignStudio™ software and associated cartridges. The software allows crafters to pull, join, resize, and reshaped an array of images forming unique designs. With their computer connected to their Cricut® Personal Electronic Cutter, crafters can then create wearable art with ease.

The Yudu debuted at the Craft & Hobby Association’s annual Winter Convention and Trade Show in Anaheim, CA. Several other new Provo Craft products also debuted, including the new Hannah Montana cartridge, SpongeBob SquarePants cartridge, and several other Cricut Solution cartridges and regular cartridges.

For more information, please visit: www.provocraft.com.

About Provo Craft
Provo Craft is a technology company that enables people to be their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, and the Cuttlebug® Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and in the workplace. Provo Craft’s products have won dozens of industry awards and are available through leading craft, home décor, office, and education stores nationwide. Visit www.provocraft.com or call (800) 937-7686.

PR Contacts
Tonia Conger
Vice President of Consumer Marketing
801-794-9127

Tia Hejny
Sprout Marketing for Provo Craft
(801) 830-0276
alex@sproutmarketing.com

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 6, 2009

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Demonstrates New Cricut® Cartridges at CHA Winter

SPANISH FORK, UT - February 6, 2009 - Provo Craft www.provocraft.com today revealed three new Cricut® Solutions cartridges and four regular Cricut® cartridges for the award winning Cricut Personal Electronic Cutter. The cartridges were be showcased at the Craft & Hobby Association’s annual Winter Convention and Trade Show in Anaheim, CA.

“The new cartridges add increased depth to the Cricut Cartridge Library and answer the needs of many of our customers,” said Tonia Conger, Provo Craft’s vice president of consumer marketing. “All cartridges include sought-after designs and add the personal touch Cricut users are looking for in their projects.”

Cricut Solutions Cartridges
• Kitchen & Bath Décor: This cartridge contains numerous shapes, blackout, and shadow features to decorate and sophisticate any kitchen or bathroom. Crafters can cut shapes in vinyl or use as a stencil for painting to easily decorate any home.

• European Décor: Designed to bring elegance into the home, European Décor includes borders, icons, and phrases that can be combined to add a bit of timeless beauty to any room.“

• Stamping Solutions: Designer Kollette Hall created this cartridge for use with the Cricut Stamp Kit. Included shapes, blackouts, and shadow features lend themselves well to layering on cards, stamping on fabric, or simple embellishments for the wall or a piece of furniture.

Regular Cartridges
• Ashlyn’s Alphabet: This font cartridge has four beautiful fonts showcasing numbers, punctuation, icons, and shadows. Unique to this cartridge is the ability to create special letters and characters that allow users to create words in French, Spanish, German, Dutch and many other languages.

• A Child’s Year: “Cherish the simple things” is the motto of this cartridge. The cartridge celebrates the special moments in childhood and features over 100 intricately designed images, layers, and accessory images, all with coordinating cards and tags.

• Sports Mania: For all sports fans, this cartridge includes icons, frames, borders, and full-page cutouts. It also includes six creative features letting crafters personalize each image for their athlete.

• Calligraphy Collection: Perfect for all paper crafting and home décor needs; this cartridge holds simplistically elegant letters, phrases, icons, cards, and envelopes.

These seven cartridges debuted at the Craft & Hobby Association’s annual Winter Convention and Trade Show in Anaheim, CA. Several other new Provo Craft products also debuted, including the new Provo Craft Yudu™ Personal Screen Printer, Hannah Montana cartridge, and SpongeBob SquarePants cartridge.

About Provo Craft
Provo Craft is a technology company that enables people to be their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, and the Cuttlebug® Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and in the workplace. Provo Craft’s products have won dozens of industry awards and are available through leading craft, home décor, office, and education stores nationwide. Visit www.provocraft.com or call (800) 937-7686.

PR Contacts
Tonia Conger
Vice President of Consumer Marketing
801-794-9127

Tia Hejny
Sprout Marketing for Provo Craft
(801) 830-0276
alex@sproutmarketing.com

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 6, 2009

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

SpongeBob SquarePants Swims to the Cricut

SPANISH FORK, UT -- February 6, 2009 -- Thanks to a partnership with Nickelodeon/Viacom Consumer Products, SpongeBob SquarePants and his Bikini Bottom friends are coming to Provo Craft’s Cricut® Personal Electronic Cutter in a new cartridge.

The cartridge contains hundreds of images, including all the characters that children have grown to love: SpongeBob SquarePants, Patrick Star, Sandy Cheeks, Squidward Tentacles, Mr. Krabs, Plankton, and Gary. Users will be able to create their own Bikini Bottom with SpongeBob’s pineapple house, the Crusty Krab, undersea plants, and dozens more images of scenery. The SpongeBob SquarePants cartridge also features layered characters, icons, shadows, and blackout.

“We’re proud to welcome SpongeBob Square Pants into the family of Cricut cartridges,” said Tonia Conger, Provo Craft’s vice president of consumer marketing. “The show has been a hit with families for ten years now, and we’re excited to give them an outlet of creativity to express their adoration.”

The SpongeBob SquarePants cartridge debuted at the Craft & Hobby Association’s annual Winter Convention and Trade Show in Anaheim, CA. Several other new Provo Craft products also debuted, including the new Hannah Montana cartridge and the new Yudu? Personal Screen Printer.

For more information, please visit: http://www.provocraft.com.

About Provo Craft
Provo Craft is a technology company that enables people to be their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, and the Cuttlebug® Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and in the workplace. Provo Craft’s products have won dozens of industry awards and are available through leading craft, home décor, office, and education stores nationwide. Visit www.provocraft.com or call (800) 937-7686.

About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world’s third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV. Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one rated basic cable network for 14 consecutive years. Nickelodeon, SpongeBob SquarePants and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

PR Contacts
Tonia Conger
Vice President of Consumer Marketing
801-794-9127

Tia Hejny
Sprout Marketing for Provo Craft
(801) 830-0276
alex@sproutmarketing.com

Nickelodeon:
Tori Fernandes
212-846-4942
Tori.Fernandes@mtvstaff.com

David Bittler
212-846-4942
David.Bittler@mtvstaff.com
David.Bittler@mtvstaff.com

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 6, 2009

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Unveils the Cricut Jukebox Cartridge Station

SPANISH FORK, Utah June 11, 2008 Provo Craft today announced the Cricut Jukebox Cartridge Station, a device that makes using multiple Cricut cartridges a seamless and simple process. The core unit holds up to six cartridges that connect to any Cricut machine, enabling users to swap cartridges with a push of a button. Users can also link up to three core units at a time, giving them access to 18 cartridges.

Since its launch, the award-winning Cricut cutting system has made waves within the industry, said Tonia Conger, Provo Craft's director of marketing. We know how passionate Cricut users are, and Provo Craft continues to provide technology tools that enable them to be their creative best.

The Cricut Jukebox Cartridge Station is ideal for use with the Cricut DesignStudio software, the innovative software that allows users to explore the complete content of every Cricut cartridge, creating designs with cartridges they may not even own. Users can preview content on new cartridges before purchasing, and navigate through the characters by searching for designs by keyword. With their computer connected to either the original Cricut or the Cricut Expression™ machines with a USB cable, users can cut designs using the cartridges they currently own. With Cricut DesignStudio and the Cricut Jukebox Cartridge Station, crafters can access and customize thousands of pieces of artwork within seconds.

The Cricut Jukebox Cartridge Station is lightweight, portable, and easy to use. The product consists of a core unit attached to a storage base. Each base holds up to six cartridges, handbooks, and overlays. The Cricut Jukebox Cartridge Station will be available at major craft stores nationwide starting July 2008. Suggested retail price is $89.99.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - June 11, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft's Cricut Expression Receives Honorable Mention at Utah Innovation Awards

SPANISH FORK, Utah--May 29, 2008--Provo Craft's Cricut Expression™ 24" Personal Electronic Cutter received an honorable mention in the Mechanical Devices category of the 2008 Stoel Rives Utah Innovation Awards.

The Stoel Rives Utah Innovation Awards recognize significant high-tech innovations and the companies that make them. The winners are decided by a panel of more than 60 professionals from Utahs business, technology and academic communities, all with technical experience pertaining to one of the programs eight categories.

Its gratifying to be recognized by experts both inside and outside of the craft, hobby and education industries, said Tonia Conger, director of marketing for Provo Craft. Were pleased the uniqueness and value of the Cricut is being acknowledged by this prestigious organization.

The Cricut Expression machine is a personal electronic cutting system that enables users to customize letters, shapes, and phrases from cartridges and cut them from most types of paper, vinyl, and thin plastic with the touch of a button. Each cartridge contains the equivalent of hundreds of cutting dies. The Cricut Expression machine allows for larger cuts than the original Cricut machine, and offers more creative functions.

Winners were announced at the Awards Luncheon on May 21, 2008 at the Marriott City Center on 220 S. State Street in downtown Salt Lake City.

The announcement continues a streak of recognition for Provo Craft, including consecutive Best New Product awards from the readers of Creating Keepsakes for the original Cricut and Cricut Expression machines. CEO Jim Thornton and CECO Robert Workman were both named Ernst & Young Entrepreneur of the Year for Consumer Products in the Utah region in 2007. Workmans Tifie Humanitarian effort was given special recognition by the craft & hobby industry earlier this year for empowering entrepreneurs in Africa.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - May 29, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft's Cindy Wilson Honored for Helping Parents of NICU Babies Preserve Memories

SPANISH FORK, Utah--May 14, 2008--Cindy Wilson, executive administrator/special projects manager at Provo Craft, will receive a service award by Parent to Parent for her efforts in helping parents of Neonatal Intensive Care Unit (NICU) babies preserve memories during their hospital stay.

With the worry and hectic environment that typically comes with an at-risk birth, new parents often are too worried or stressed to take time to preserve the moment. Wilson spends a significant amount of her free time providing the parents with projects and materials that can help capture memories and give parents a welcome distraction from the stress.

Bringing a new child into the world is always such a chaotic event, but its even more so if the baby needs help to get a healthy start, Wilson said. What I try to do is give the parents something they can enjoy, keep and share without having to shift their focus from supporting the child. I'm honored by the award and I hope it encourages more people to volunteer and support these families.

Parent to Parent has programs in 35 states dedicated to parent-to-parent support services for parents of children, adolescents, or young adults with special health care needs, mental health issues, or disabilities. The Recognition Award is given out each year to a Parent to Parent volunteer that best exemplifies the selfless devotion that typifies the national organization.

Cindy portrays the type of person we look for at Provo Craft, said Jim Thornton, CEO of Provo Craft. We are extremely proud of her example and commitment to helping others in time of need.

Wilsons materials are provided by Provo Craft, the leading creative hobby, craft and education technology company in the world. Their products, such as the popular Cricut and Knifty Knitter, have helped women be their creative best at home, work and in the classroom for over 40 years.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - May 14, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Cricut Expression Named Best New Product by Readers of Creating Keepsakes Magazine

ANAHEIM February 12, 2008 The readers of Creating Keepsakes have named Provo Craft's Cricut Expression™ 24" Personal Electronic Cutter as the recipient of the prestigious "Best New Product" award for 2007, while several other Provo Craft products were recognized in the magazines annual polls. It is the unprecedented second consecutive "Best New Product" award for Provo Craft, as the original Cricut took home last year's honor. The awards were announced in Creating Keepsakes' The Scrapbookers Ultimate Product Guide, which is currently available online and at newsstands.

The Cricut Expression debuted in May 2007 to a great response from. The Cricut Expression is a home cutting system that makes intricate cuts for scrapbooks, home decor, banners, signs and other creative projects. It is slightly larger than the original Cricut, and features two new cutting mats measuring 12" x 12" and 12" x 24", allowing users to cut characters from 0.25" up to an impressive 23.5." The Cricut Expression machine also accepts the entire line of existing Cricut cartridges, each of which contains the artwork equivalent of thousands of traditional single-shape metal dies.

The original Cricut was voted first in the Cutting Tools category. The Cuttlebug Die Cutter and Embosser won Honorable Mention in the Die-Cut Equipment category and Coluzzle also earned Honorable Mention in the Templates category. Since the Reader's Choice Awards were introduced in 1999, Provo Craft has consistently placed among the top choices of Creating Keepsakes' readers.

"We're pleased that the Cricut Expression has been embraced by the craft, education and office markets, said Jim Thornton, Provo Craft CEO. "This award embodies our company values, which center on delivering the most innovative products to bring out everyones creative best."

According to the article announcing the awards, the Cricut Expression "effortlessly cuts letters, shapes and phrases in impressive sizes." The awards can be viewed on the Creating Keepsakes Website. For more information on the Cricut Expression and the rest of the Provo Craft catalog of products, please visit www.provocraft.com.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 12, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Releases New Cricut Solutions Cartridges

Anaheim, CAFebruary 6, 2008Provo Craft and Novelty, Inc., innovator of the award-winning Cricut cutting system, will showcase new Cricut Solutions cartridges at the Craft & Hobby Associations (CHA) Winter Convention & Trade Show February 1013, 2008.

Cricut Solutions cartridges contain Cricut designs tailored to meet specific project needs. Each cartridge contains a themed font or shape set with two creative features instead of the standard six features. Cricut Solutions shape cartridges contain 50 shapes with Shadow and Blackout features, and Cricut Solutions font cartridges contain a complete alphabet set with Shadow and Shadow Blackout features.

There are eight Cricut Solutions cartridges total: six shape cartridges (Baseball, Soccer, Wedding, Camp Out, and Indie Art) and two font cartridges (Stone Script and Street Sign). Cricut Solutions cartridges coordinate with other Provo Craft products, including the Street Sign cartridge that makes vinyl lettering for the new Metal Street Signs.

Cricut Solutions cartridges will be available April 2008 from all participating retailers. They can be used with both the original Cricut Personal Electronic Cutter and the Cricut Expression™ 24" Personal Electronic Cutter.

To learn more, visit www.provocraft.com or call Jackie Shafer at (801) 794-9096.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 6, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Robert Workman, Tifie Earn Recognition from Craft & Hobby Industry

Spanish Fork, Utah February 5, 2008 Robert Workman, chief executive creative officer of Provo Craft and Novelty, Inc., will be honored by the Craft & Hobby Association (CHA) during their winter conference for his work as CEO/Chairman of Tifie Humanitarian.

Founded by Workman in 2006, Tifie (Teaching Individuals and Families Independence through Enterprise) is based in Spanish Fork, UT. The organization seeks to empower entrepreneurs in impoverished areas, leading to more jobs, improved economies and better living conditions. Tifies many projects at this point are focused on Democratic Republic of Congo businesses and include supporting 19 orphans and sponsoring water purification and distribution programs.

I'm honored by the industrys recognition for the work Tifie has done, Workman said. It reinforces my belief that everyone should have an opportunity to maximize their potential in life, no matter where they come from. For Tifie, this is just the beginning.

Workman will receive the Special Recognition Award at the Craft & Hobby Associations CHA 2008 Winter Convention & Trade Show in Anaheim, Calif., on Tuesday, February 12. The Provo Craft booth #3061 will feature a special display devoted to the work of Tifie; visitors are welcome to stop by and learn about the work being done as well as future plans.

The CHA Special Recognition Award is presented to an individual for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Provo Craft employees were also noted by CHA for contributing a significant amount of books, toys and clothing to the orphanage.

To learn more about Tifie and the current projects, please visit www.tifie.org.

About Tifie
Tifie (Teaching Individuals and Families Independence through Enterprise) was founded in 2006 by Provo Craft founder and current executive Robert Workman and is based in Spanish Fork, UT. The organization seeks to empower entrepreneurs in impoverished areas, leading to more jobs, improved economies and better living conditions. Tifies many projects at this point are focused on Democratic Republic of Congo businesses and include supporting 19 orphans while rebuilding their orphanage and sponsoring water purification and distribution programs. To learn more about Tifie, visit www.tifie.org.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 12, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Releases Cricut DesignStudio Software for Cricut Machines

Anaheim, CAFebruary 6, 2008Provo Craft and Novelty, Inc., innovator of the award-winning Cricut cutting system, will showcase the Cricut DesignStudio software at the CHA Winter Convention and Trade Show. This innovative new software allows users to connect their Cricut machines to their personal computers for the first time, using an on-screen cutting mat to make Cricut content their own.

The Cricut DesignStudio software is what our loyal Cricut customers have been waiting for, says Jim Thornton, president and CEO of Provo Craft. The benefits and features of this new software make it an important addition to the existing Cricut products.

With the Cricut DesignStudio software users can explore the complete content of every Cricut cartridge, creating designs with cartridges they may not even own. They can preview content on new cartridges before purchasing, and navigate through the characters by searching for designs by keyword. Cricut characters can then be welded, resized, and reshaped. With their computer connected to either the Cricut Personal Electronic Cutter or the Cricut Expression machine with a USB cable, users can cut designs using the cartridges they currently own.

The Cricut DesignStudio software is currently available for download from Cricut.com or in a bonus pack from authorized Cricut retailers. The bonus pack includes the software disk, one Cricut mouse pad, and one 10-foot Cricut USB cable. The software can be used with Windows XP SP2 or Windows Vista 32-bit.

To learn more, visit www.cricut.com or call (800) 937-7686.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - February 6, 2008

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ Invited to Participate in Extreme Makeover: Home Edition

Spanish Fork, UT November 19, 2007 Provo Craft and Novelty, Inc., was invited by TJB Homes Inc., sponsoring builder, to participate in the popular ABC television program Extreme Makeover: Home Edition. Provo Craft donated product to be included in the new home of the Swenson-Lee family, the 100th family the program has helped.

Were privileged to be a part of such a worthy project, said Jim Thornton, CEO and President of Provo Craft. Provo Craft has always been committed to giving back to the community, and this was a one-of-a-kind opportunity for us. Were thrilled that our unique products and services were able to meet the needs of this deserving family.

Extreme Makeover: Home Edition builds homes for families in need in communities across the country. Construction and design teams face a race against time, completing the project in just 7 days. All homes built by the Extreme Makeover: Home Edition are made with donations from contributing companies. Provo Craft sent out two representatives to the construction site to personally donate the product to the project.

The Swenson-Lee familys project, the 100th home the program has built, will be showcased in a special 2-hour episode on Sunday, November 25 at 7/6c on ABC.

About Extreme Makeover: Home Edition: Winner of back-to-back Emmy Awards as Best Reality Program (non-competitive), the program is in its 5th season on ABC. The program is produced by Endemol USA, a division of Endemol Holding. Denise Cramsey is the executive producer, and David Goldberg is the president.

About Provo Craft & Novelty, Inc.: In 1963, Provo Craft™ started as a single retail store in Provo, Utah, expanding dramatically over the years to become a worldwide manufacturer and distributor of craft and hobby products to the paper crafting, scrapbooking, arts & craft, home decor, and gift industries. Innovative designs and quality materials have allowed Provo Craft to receive more than 70 awards from leading industry publications. For more information, please visit www.provocraft.com or call (800) 937-7686.

# # # # #

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - November 19, 2007

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ Releases In-Demand Cricut Cartridges

Spanish Fork, UT September 18, 2007 Provo Craft and Novelty, Inc., innovator of the revolutionary Cricut cutting system, will release six Cricut cartridges at the MemoryTrends Conference & Expo in Las Vegas. The designer cartridges, four shape and two font, will meet many of the requests and needs of loyal Cricut users.

Two of the shape cartridges are brand new additions to the Cricut cartridge library: the Joys of the Season cartridge and the Locker Talk cartridge. The Joys of the Season cartridge contains sophisticated shapes and phrases for the winter holiday season, including characters for Christmas and Hanukkah. The Locker Talk cartridge contains school-themed shapes and phrases for students of all ages, from elementary school children to university scholars.

The remaining four cartridges are sought-after cartridges that are available to be sold individually from all stores for the first time. Starting December 2007, all retailers will be able to sell the Paper Doll Dress Up shape cartridge, the Stretch your Imagination shape cartridge, the Doodletype font cartridge, and the Cuttin Up font cartridge.

Each of these Cricut cartridges contains six creative features to customize every shape, letter, or phrase found in the shape or font set. Cricut cartridges can be used in both the original Cricut and the Cricut Expression™ machines, allowing cuts from .25" up to an impressive 23.5".

The Joys of the Season cartridge will be available November 2007, and the five remaining cartridges will be available December 2007. To learn more, visit the Provo Craft booth (#700) at the MemoryTrends show September 1820, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ to Show decor Basics decor Vinyl at MemoryTrends Conference & Expo

Spanish Fork, UT September 18, 2007 Provo Craft, trusted partner for designer home decor, is pleased to introduce new decor Vinyl sheets from decor Basics. Previously released at the CHA Summer trade show, these sheets will be shown at the MemoryTrends Conference & Expo this week. The decor Vinyl sheets are simple to apply and ideal for creating vinyl lettering and decals for classy home decor, easy company advertising, and fun childrens toys.

decor Basics decor Vinyl are adhesive-backed sheets of 3 mil vinyl that come two 12" x 24" sheets per pack. The vinyl is available in 8 colors: Raven (black), Cotton (white), Ruby Red, Rose Pink, Peacock Blue, Billiard (dark green), Chocolate (brown), and Latte (beige).

The adhesive is semi-removable for easy application. The vinyl sheets are easily cut with the Cricut, Cuttlebug, or Coluzzle cutting systems. For the greatest convenience, users can cut the vinyl with the Cricut Expression™ machine and its 12" x 24" cutting mat. Vinyl creations can be used as signage in store in store windows, advertisements on car windows, lettering on walls, accents on cards and scrapbooks pages, and creative additions to childrens rooms.

decor Vinyl will be available in October 2007. To learn more, visit the Provo Craft booth (#700) at the MemoryTrends show in Las Vegas, September 1820, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ Releases Four New Sets of Cricut Color Inks

Spanish Fork, UT September 18, 2007 Provo Craft and Novelty, Inc., innovator of the Cricut cutting system, will release new Cricut Color inks at the MemoryTrends Conference & Expo in Las Vegas. These new inks will allow users to not only cut with Cricut machines, but also draw the shapes, letters, and phrases found on the designer Cricut cartridges.

The Cricut Color inks are small 3" markers. Users can remove the blade assembly of any Cricut machine (such as the Cricut Expression™ and the original Cricut Personal Electronic Cutter™) and easily insert the ink. Users can then load the paper and cutting mat, make a selection from the keypad, and press the cut button. The Cricut machine will then draw the selection with the inserted ink color. This technique is convenient for card making and other crafts, and looks fantastic when combined with Cricut cutouts.

The inventive Cricut Color inks will be available in four sets with five inks (markers) each. The Primary set will include one each of red, orange, yellow, green, and blue inks. The Basic set will include three black and two brown inks. The Fashion set will include brown, green, purple, blue, and pink inks. The Sophisticated set will include silver, brown, maroon, navy blue, and teal inks.

The Primary and Basic sets will be available to all retailers in October 2007. The Fashion and Sophisticated sets will be available to all retailers in December 2007. To learn more, visit the Provo Craft booth (#700) at the MemoryTrends show September 18-20, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ Releases Scrap Pads and Cardstock Pads

Spanish Fork, UT September 18, 2007 Provo Craft and Novelty, Inc., leading manufacturer and distributor of paper crafting products, will show six new Scrap Pads and three Accentials cardstock pads this week at the MemoryTrends Conference & Expo in Las Vegas. The new paper pads contain convenient sets to meet a variety of paper crafting needs.

The six new Scrap Pads each come with 24 sheets of 12" x 12" patterned paper (2 each of 12 designs), 2 sticker pages, and 1 chipboard alphabet page. These collections are designed by industry favorites such as rob and bob studio (Going Places) and Kolette Hall (Girl, Boy, and Friends). The Going Places collection coordinates with the Cricut Going Places cartridge and includes funky designs and trendy color schemes. The Girl, Boy, and Friends collections contain beautifully designed papers with colorful accents and themed embellishments.

The Freestyle Scrap Pads include the Hardcore collection and the Betty collection. These sets contain cutting-edge designs that offer an extreme, punk, and alternative route for the unconventional paper crafter.

The Accentials cardstock pads come with 24 sheets of 12" x 24", 80 pound cover. There are three color sets available: Brights (red, orange, yellow, green, blue, and purple), Pastels (pink, light orange, light yellow, light green, light blue, and light purple), and Black & White. Users can craft bigger with these gigantically fun cardstock pads, especially those making large elements for classrooms, bulletin boards, and party decor. The Accentials cardstock pads are ideal for use with the Cricut Expression™ 24" Personal Electronic Cutter™.

These exciting new Scrap Pads will be available December 2007, and the Accentials cardstock pads are currently available. To learn more, visit the Provo Craft booth (#700) at the MemoryTrends show September 18-20, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft™ Releases New More Sophisticated Cuttlebug Dies and Embossing Folders

Spanish Fork, UT September 18, 2007 Provo Craft and Novelty, Inc., creator of the Cuttlebug Die Cutter and Embosser, will proudly release new Cuttlebug dies and embossing folders at the MemoryTrends Conference & Expo in Las Vegas. When consumers asked for more sophisticated Cuttlebug designs soon after the cutting systems launch, Provo Craft went to work to meet their needs. They now proudly present this new more elegant collection of dies and embossing folders, offering greater options for card making, scrapbooking, and home decor.

There are nine new A2 embossing folders with designer prints and patterns, including a sought-after paisley folder. These embossing folders create professional-quality embossing in paper, cardstock, and more, and are the perfect size for personalized cards and textured papers. Each package includes one A2 embossing folder.

There are six new A2 cutting dies that create large tags, elegant designs, and imaginative cutouts. These bigger cuts offer several creative options such as a puzzle, a 3D corset card, a place setting card, a harlequin pattern, and tags. Each package includes one A2 cutting die.

There are four new Tag Team sets: gift tags, textile hearts, butterflies, and elements to build a flower. Each set includes one 3" x 3" cutting die and four 3" x 3.75" embossing folders, allowing users to cut a designer shape and then quickly and easily emboss it. Tag Teams make excellent embellishments, add-ons, gift tags, and small decorations.

These stylish new Cuttlebug dies and embossing folders will be available January 2008. To learn more, visit the Provo Craft booth (#700) at the MemoryTrends show this week.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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Provo Craft™ Releases Convenient and Clever Cuttlebug Storage Binder for Cutting Dies and Embossing

Spanish Fork, UT September 18, 2007 Provo Craft and Novelty, Inc., proud creator of the Cuttlebug Die Cutter and Embosser, will show its clever new Cuttlebug storage binder this week at the MemoryTrends Conference & Expo. This convenient storage binder will safely and easily store the vast collection of Cuttlebug cutting dies and embossing folders.

The Cuttlebug storage binder is a sought-after storage solution for the Cuttlebug cutting dies and embossing folders. The fashionable binder is teal with silver buckles and trendy brown straps. A clear window on the spine lets consumers label the binder when storing on a shelf, and the handle and a luggage tag allow for portability when consumers are on the go. Sturdy page inserts for the binder hold various sizes of dies and folders, including A2, 2" x 2", 3" x 3", and 2" x 6".

The storage binder will come with one sample page insert, and additional inserts will be available in packs of two. Inserts make the storage device customizable, depending on the needs of the consumer. One A2 insert will hold eight A2 embossing folders or dies; one 2" x 2" insert will hold 24 2" x 2" dies or 2" x 2.75" embossing folders; one 3" x 3" insert will hold eight 3" x 3" dies or 3" x 3.75" embossing folders; and one 2" x 6" insert will hold 16 3" x 3" dies or 3" x 3.75" embossing folders.

The Cuttlebug storage binder and inserts will be available to retailers November 2007. To learn more, visit the Provo Craft booth (#700) at the CHA show in Las Vegas September 18Â¬20, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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Provo Craft™ Pleases Its Youngest Consumers with New Cuttlekids Shape Maker

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc., creator of the innovative Cuttlebug Die Cutter and Embosser, proudly introduces the Cuttlekids Shape Maker. This die cutting system is a revolutionary set designed just for children with coordinating, kid-friendly dies.

Children can now craft alongside mom and dad with their own set of safe tools. The colorful machine and the fun cutting dies make the Cuttlekids products at home in the craft aisle or the toy aisle.

The Cuttlekids Shape Maker machine is small and compact, measuring approximately 21.2 cm x 9.6 cm x 11.45 cm. The purple and green machine has a handle on the side and a roller opening in the front for manual feeding. A child simply needs to load the cutting pad, paper, and cutting die in the opening and turn the handle to roll the stack through. The roller opening also has a clear plastic guard to protect small fingers.

The Cuttlekids set includes two Cuttlekids dies (each measuring 2" x 2.25"), two cutting pads, and a user manual. The Cuttlekids product line includes 40 designer cutting dies that can be used to cut cardstock and fun foam. With adult supervision, children can create endless projects.

The Cuttlekids Shape Maker will be available in August 2007. To learn more about the Cuttlekids products, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA summer show.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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Provo Craft™ Releases Cuttlekids Dies and Storage Binder, New Die Cutting Products Designed Just for Children

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc., leading die cutting manufacturer, introduces 40 Cuttlekids dies and a Cuttlekids storage binder at the Craft & Hobby Association (CHA) Summer Convention & Trade Show July 2022, 2007. The designer dies and storage binder are key accessories for the Cuttlekids Shape Maker, a new die cutter for children.

The Cuttlekids die cutting system lets children safely craft alongside their parents, cutting out exciting letters and shapes in seconds. The Cuttlekids dies are used to cut paper, cardstock, and craft foam in the Cuttlekids Shape Maker, creating fun cutouts for craft projects, toys, and school projects. The Cuttlekids cutting dies are available in a variety of styles and themes with artwork children will love. Each die measures 2" x 2.25" and is covered with foam on the cutting side to protect children from the sharp edges.

The 40 Cuttlekids dies include:

18 two-step die sets from redletter design studio. Each die set creates one adorable redletter design studio animal. The first die creates a base cut and the second die creates the remaining character features. Children can collect all 18.

Two nine-die alphabet sets with fun bonus shapes.

One 26-letter alphabet (Happy Alphabet) that cuts larger letters. This alphabet set coordinates with a nine-die set of numbers (Happy Numbers).

18 sets of four 2" x 2.25" dies with a variety of shapes for children of all ages, from sports sets to flower sets.

The Cuttlekids storage binder carries and displays up to 64 Cuttlekids dies in clear, easy-view pockets. It is the most convenient way for children to organize and tote the Cuttlekids dies. The colorful zipper case is green and purple and is made from durable material. It measures approximately 7.25" x 7.125" x 1.75".

The Cuttlekids dies and storage binder will be available September 2007. To learn more, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show this weekend.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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Provo Craft™ Releases Two New Sets of Cricut Color Inks

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc., innovator of the Cricut cutting system, will release new Cricut Color inks at the Craft & Hobby Association (CHA) Summer Convention & Trade Show in Rosemont, IL. These new inks will allow users to not only cut with Cricut machines, but also draw the shapes, letters, and phrases found on the designer Cricut cartridges.

The Cricut Color inks are small 3" markers. Users can remove the blade assembly of any Cricut machine (such as the Cricut Expression™ and the original Cricut Personal Electronic Cutter™) and easily insert the ink. Users can then load the paper and cutting mat, make a selection from the keypad, and press the cut button. The Cricut machine will then draw the selection with the inserted ink color. This technique is convenient for card making and other crafts, and looks fantastic when combined with Cricut cutouts.

The Cricut Color inks will be available in two sets with five inks (markers) each. The Primary set will include one each of red, orange, yellow, green, and blue inks. The Basic set will include three black inks and two brown inks.

These inventive Cricut Color inks will be available to all retailers in September 2007. To learn more, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show July 2022, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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New Vinyl Sheets and Veneer Frames from Provo Craft™ Personalize Home decor Trends

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc. will introduce new home decor products, decor Vinyl and veneer frames, this weekend at the Craft & Hobby Association (CHA) Summer Convention & Trade Show in Rosemont, IL. These products in the decor Basics line fill the need for those interested in creating their own stylish home decor items.

The decor Vinyl can be easily cut with the Cricut Expression™ 24" Personal Electronic Cutter™. The vinyl cutouts make attractive wall art, impressive signage, and durable window decor. The decor Vinyl is adhesive-backed 3 mil vinyl. It has an outdoor durability of 3 years and attaches well to semi-textured walls. The adhesive is removable and makes it easy to reposition creations or to let children play with cutouts.

The vinyl comes in packs of two 12" x 24" sheets. There are eight packs of two colors each: black, white, red, azure blue, ice blue, brown, beige, and soft pink.

The veneer frames are a stylish addition to any space. The veneer finish makes each frame ready to use as is, or ready to be painted and embellished. There are nine frames available as well as one photo box. The frames come in three styles (veneer, beadboard, and contemporary) and in three sizes each (13" x 15", 14" x 14", 16" x 18"). The smallest frame holds one 5" x 7" picture, the square frame holds one 6" x 6" picture, and the largest frame holds one 8" x 10" picture. The photo box measures 10" x 12" x 3.79" and holds one 5" x 7" picture.

These new decor Basics items will be available September 2007. To learn more, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show in Chicago July 2022, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah -

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Provo Craft™ Expands Cuttlebug Line to Include Storage Binder, Replacement C Pad, and Tag Team Set

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc., innovator of the Cuttlebug Die Cutter and Embosser, will release new Cuttlebug accessories at the Craft & Hobby Association (CHA) Summer Convention & Trade Show. These additions to the Cuttlebug line include storage binder for Cuttlebug dies and embossing folders, a replacement C pad, and a tag team set to be included with the Cuttlebug machine.

The Cuttlebug storage binder is an in-demand storage solution for the Cuttlebug cutting dies and embossing folders. The fashionable binder is teal with silver buckles and trendy brown straps. A clear window on the spine lets consumers label the binder when storing on a shelf, and the handle and a luggage tag allow for portability when consumers are on the go. Sturdy page inserts for the binder hold various sizes of dies and folders, including A2, 2" x 2", 3" x 3", and 2" x 6".

The storage binder will come with one sample page insert, and additional inserts will be available in packs of two. Inserts make the storage device customizable, depending on the needs of the consumer. One A2 insert will hold eight A2 embossing folders or dies; one 2" x 2" insert will hold 24 2" x 2" dies or 2" x 2.75" embossing folders; one 3" x 3" insert will hold eight 3" x 3" dies or 3" x 3.75" embossing folders; and one 2" x 6" insert will hold 16 3" x 3" dies or 3" x 3.75" embossing folders.

The replacement C pad is a sought-after replacement part for the Cuttlebug cutting system. The C pad is used to cut thin dies, and the replacement pack includes one C pad.

The tag team set will now come bundled with the Cuttlebug Die Cutter and Embosser. This Cut and Emboss set helps get started crafting with their Cuttlebug machine the minute they bring it home. The tag team includes one 2" x 2" cutting die and four 2" x 2.75" embossing folders. The die creates a postage stamp cutout, and the embossing folders create a wrapped gift, a baby carriage, a heart, or a cupcake image for the stamp.

The storage binder and inserts will be available October 2007. The C pad will be available September 2007. The tag team set is currently available. To learn more about these important new additions, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show July 2022, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - July 20, 2007

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Provo Craft to Demonstrate Cricut Classmate Cartridges with Educational Content at CHA Show

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc. will demonstrate the Cricut Classmate cartridges at the Craft & Hobby Association (CHA) Summer Convention & Trade Show in Rosemont, IL this weekend. The Cricut Classmate cartridges are font and shape sets designed to help educators more effectively reach their students.

The 12 Cricut Classmate cartridges contain content commonly used by teachers, administrators, and parents to educate students. The letters, shapes, and phrases included on the cartridges meet national standards and help students to not only learn to read and write, but also study geography, history, and cultures. Cricut Classmate cartridges eliminate the need for storing and using bulky dies, and save time by electronically cutting out characters at the touch of a button.

Like other cartridges, Cricut Classmate cartridges allow each letter, shape, or phrase to be customized in seven different ways and in several convenient sizes, offering thousands of variations per cartridge. These cartridges can be used in all Cricut machines, and are especially effective for teachers when used in the impressive Cricut Expression™ Personal Electronic Cutter™. This machine allows cuts up to 23.5" long or wide, making cutouts ideal for bulletin boards, teaching aids, classroom signage, and more.

The Cricut Classmate shape cartridges include 50 States cartridge, My World, and My Community. The Cricut Classmate font cartridges include Printing 101, Cursive 101, Speaking of Fall, Speaking of Winter, Speaking of School, Learning Curve, World Builders 1: A Word Party, World Builders 2: A Garden of Words, and World Builders 3: An Ocean of Words.

The Cricut Classmate cartridges are currently available. To learn more about these advantageous new products, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show July 2022, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - July 20, 2007

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Provo Craft Releases New PLSS and Chipboard Purses and Boxes

Spanish Fork, UT July 19, 2007 Provo Craft and Novelty, Inc. will release 50 new Painted Layered Simple Shapes (PLSS) and six new chipboard products at the Craft & Hobby Association (CHA) Summer Convention & Trade Show in Rosemont, IL. These stylish additions to the home decor line offer quick and easy options for decor, gift giving, and organization.

The new PLSS are available in regular and large sizes and each shape is made of pre-painted layers of 1/8" plywood. The finished pieces are ideal embellishments and are easily attached to a variety of projects, such as frames, bedposts, and gift bags. The 26 new regular-sized shapes and the 24 new large shapes are available in themed designs created by trusted Provo Craft artists.

The new chipboard products include two fashionable purses and four convenient boxes. Each product is made from 3 mm chipboard (thicker than other leading chipboard craft products) with a brown craft paper finish on both sides. The new chipboard purses include the Takeout purse and the A-Line Flap purse. Each purse has a handle with removable brads for greater convenience when embellishing. The new chipboard boxes include the 6" Star box, the 10" Star box, the 6" Heart Edge box, and the 10" Heart Edge box. Each box comes with a lid. These six products are welcome additions to the 71 existing SKUs of chipboard products from Provo Craft.

The PLSS are currently available and the chipboard products will be available October 2007. To learn more about these creative new home decor products, contact Provo Craft at www.provocraft.com or (800) 937-7686, or visit the Provo Craft booth (#2214) at the CHA show July 2022, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - July 20, 2007

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Provo Craft Executives Win Ernst & Young Entrepreneur Of The Year Awards

Spanish Fork, UT June 8, 2007 Provo Craft and Novelty, Inc. is proud to announce that Mr. James Thornton, CEO and President, and Mr. Robert Workman, CECO, are winners of Ernst & Young Entrepreneur Of The Year awards. At a ceremony held last night at the Salt Palace Convention Center in Salt Lake City, Thornton and Workman were each awarded Consumer Products category awards for the Utah region of Ernst & Youngs prestigious competition for entrepreneurs.

With decades of consumer product experience between them, Thornton and Workman are honored by the accounting firms awards. Both men have played key roles in Provo Craft's production of exceptional consumer product lines, such as Cuttlebug, Knifty Knitter, Coluzzle, and the award-winning Cricut line. Ernst & Young has been recognizing exceptional entrepreneurs for over twenty years. According to their web site, they define entrepreneurs as the leaders and creators who build and sustain world-class businesses that are a testament to vision, leadership, achievement and social responsibility. Thornton and Workman feel grateful to be a part of this distinguished category.

As regional award recipients, Thornton and Workman are now eligible to participate in the national Entrepreneur Of The Year awards that will take place in Palm Springs, California, November 15 to 18.

About Provo Craft & Novelty, Inc.: In 1963, Provo Craft™ started as a single retail store in Provo, Utah, expanding dramatically over the years to become a worldwide manufacturer and distributor of craft and hobby products to the paper crafting, scrapbooking, arts & craft, home decor, and gift industries. Innovative designs and quality materials have allowed Provo Craft to receive more than 67 awards from leading industry publications. For more information, please visit www.provocraft.com or call (800) 937-7686.

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SOURCE:Provo Craft and Novelty Spanish Fork, Utah - 8 June 2007

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Provo Craft to Add Some Color with the Cricut Script Personal Electronic Cutter™

Spanish Fork, UT May 4, 2007 Provo Craft™, innovators of the revolutionary Cricut cutting system, are now proud to introduce the Cricut Script Personal Electronic Cutter™, a new version of the original Cricut machine, and seven coordinating Cricut Color inks. These exciting new products, sold exclusively through QVC, allow users to draw as well as cut with the Cricut machine.

The Cricut Script machine accepts a customized ink holder that is inserted into the blade assembly, allowing users to draw letters, shapes, and phrases up to 5.5" tall and 11.5" long. With this imaginative new machine, users get all the convenient cutting abilities of the original Cricut machine, as well as new drawing options. The machine accepts the 6" x 12" Cricut cutting mats and all the new and existing Cricut cartridges, allowing users to draw or cut all of the Cricut shapes and letters they love.

The Cricut Color inks are available in seven colors: Rose, Tide Pool, Thistle, Kiwi, Butter, Cocoa, and Black Raven. Excluding Black Raven, these ink colors will be sold only through QVC. The inks are acid free, light fast, waterproof, and of archival quality. The body of the machine is green and beige, adding a splash of color to the original version.

This QVC exclusive set comes with the Cricut Printing Pressâ„¢ font cartridge, the Cricut Cuttin Upâ„¢ font cartridge (exclusively sold through QVC), seven Cricut Color inks, one 6" x 12" cutting mat, the blade assembly, and the instruction booklets. The Cricut Script machine measures 17" x 7" x 7", the same as the original Cricut Personal Electronic Cutter. A handle on top makes the machine perfectly portable and ideal for home, school, or work projects.

The creative Cricut Script machine and the seven Cricut Color inks will be available through QVC starting May 5, 2007. Look for other quality Cricut products from Provo Craft soon, including the Cricut Expression™ 24" Personal Electronic Cutter™ and the Cricut Classmateâ„¢ cartridges. To learn more about Cricut products, please visit www.provocraft.com or call (800) 937-7686.

About Provo Craft & Novelty, Inc.: In 1963, Provo Craft™ started as a single retail store in Provo, Utah, expanding dramatically over the years to become a worldwide manufacturer and distributor of craft and hobby products to the paper crafting, scrapbooking, arts & craft, home decor, and gift industries. Innovative designs and quality materials have allowed Provo Craft to receive more than 67 awards from leading industry publications. For more information, please visit www.provocraft.com or call (800) 937-7686.

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SOURCE:Provo Craft and Novelty Spanish Fork, Utah - May 4, 2007

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Provo Craft™ Partners with Stampington & Company to deliver 155,000 Free Cricut How-To Videos

Spanish Fork, UT April 30, 2007 Provo Craft™, trusted leader for craft innovations, is proud to announce a partnership with Stampington & Company to deliver 155,000 free how-to Cricut videos to their magazine readers across the United States. Stampington & Company owns the popular craft magazines Somerset Studio, take tenâ„¢, Somerset Memories and the stampers sampler.

In the May issue of Somerset Studio magazine and in the June issues of take ten, Somerset Memories and the stamper's sampler magazines, readers will find a free copy of the DVD in each copy. This how-to video will give readers a basic introduction to the revolutionary Cricut Personal Electronic Cutter™. Along with receiving a free copy of this special DVD, consumers will also be given a $10.00 rebate offer on their purchase of the Cricut Personal Electronic Cutter. The rebate offer will be referenced on a full-page ad in the Somerset Studio magazine.

Provo Craft and Stampington & Company are pleased to present this exciting opportunity to consumers. They look forward to getting this wonderful gift in the hands of magazine readers and crafters across the country.

About Provo Craft & Novelty, Inc.: In 1963, Provo Craft™ started as a single retail store in Provo, Utah, expanding dramatically over the years to become a worldwide manufacturer and distributor of craft and hobby products to the paper crafting, scrapbooking, arts & craft, home decor, and gift industries. Innovative designs and quality materials have allowed Provo Craft to receive more than 67 awards from leading industry publications. For more information, please visit www.provocraft.com or call (800) 937-7686.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - April 30, 2007

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Provo Craft™ Moves into the Education Market

Spanish Fork, UT March 1, 2007Provo Craft, a leader in the arts and craft industry, is proud to announce their decision to move into the educational market. With over 40 years of experience in educating consumers on the wonderful uses and benefits of crafting tools, Provo Craft is ready to broaden their span to include the national education arena.

Provo Craft will have a booth at the National School Supply and Equipment Association (NSSEA) trade show this week in Atlanta, Georgia, where they will be introducing themselves and their products to the education market. Provo Craft's mission to inspire creativity by providing the best products, tools, education, ideas, and customer service is a driving force behind this expansion. Provo Craft feels confident in their ability to provide teachers, administrators, and parents creative ways to reach students more effectively.

The most recent introductions of the Cricut cutting systems and the Cuttlebug Die Cutter and Embosser continue to deliver on this mission. The Cricut Personal Electronic Cutter™ and the Cricut Expression™ offer busy teachers and administrators a way to effortlessly create everything from teaching aids to classroom decor at the touch of a button. The Cuttlebug machine offers designer shapes and letters with industry-leading dies and professional-quality embossing that can be used for visual aids, project displays, or bulletin boards.

The educational marketplace can look to Provo Craft to provide timesaving and effective tools that help educators create teaching aids and educational materials that open the eyes of students to a world of learning and their minds to creative possibilities.

For more information regarding Provo Craft and their products please contact Provo Craft at 1-800-937-7686 or visit the Provo Craft web site at www.provocraft.com.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - March 1, 2007

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New Larger Cricut Machine Makes Bigger Cuts and Offers More Options

Spanish Fork, UT January 26, 2007 Provo Craft™, innovator of the Cricut Personal Electronic Cutter™, will release the Cricut Expression™ Personal Electronic Cutter™ at the Craft and Hobby Association (CHA) Winter Convention and Trade Show this weekend. The Cricut Expression machine is an exciting addition to the existing Cricut line, offering larger cutting options and more diverse features.

The Cricut Expression machine is an electronic paper cutter that offers the precision and skill of the original Cricut Personal Electronic Cutter plus the ability to cut larger sizes (from 1" up to 24") and in a wider variety of materials (such as poster board).

It accepts all of the new and previously released Cricut cartridges and keypad overlays, but offers five creative modes and five timesaving features, such as ways to cut mirrored images and to cut horizontally or vertically on the mat. You can mix and match creative features on the same cut, and the LCD screen is designed to show exactly what youre typing and cutting. The LCD screen has settings for different languages (English, French, Spanish, and German) and metric measurements.

The Cricut Expression machine comes bundled with two new cartridges: the Cricut Schoolbook font cartridge and the Cricut Accent Essentials shape cartridge. The Schoolbook cartridge is ideal for educators; it includes a complete alphabet set designed to match the look and feel of childrens schoolbooks. The two cutting mats available for the Cricut Expression system measure 12" x 12" and 12" x 24" and have a tacky surface and measurement marks for easy use.

The Cricut Expression system will be available later this year. To learn more about this exciting new product, contact Provo Craft™ at www.provocraft.com or (801) 794-9061, or visit the Provo Craft booth (#3061) at the CHA Winter Convention and Tradeshow in Anaheim, CA, January 2831, 2007.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - January 26, 2007

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Provo Craft™ Awarded Creating Keepsakes Readers Choice Best New Product of 2006 for the Cricut

Spanish Fork, UT January 28, 2007 Provo Craft, creator of the revolutionary new Cricut Personal Electronic Cutter™, is proud to announce that the innovative cutting tool has been awarded the Best New Product of 2006 by Creating Keepsakes. Provo Craft is honored to accept the award and would like to thank Creating Keepsakes and their readers for this wonderful recognition.

The worldwide passion for the Cricut Personal Electronic Cutter has been exciting to say the least. People from across the globe are using it for a variety of cutting needs, from scrapbooking and home decor to school assignments and office projects. The Cricut machine offers limitless possibilities by cutting letters, shapes, and phrases up to 5.5" tall and 11.5" long. The machine offers crisp, detailed cuts in materials up to 0.5 mm thick such as vellum, pre-pasted wallpapers, and vinyl. The cartridge-based cutting system does not require a personal computer and can be easily transported, making it the ultimate cutting tool.

Again, Provo Craft would like to thank Creating Keepsakes for honoring the Cricut Personal Electronic Cutter with the prestigious Best New Product of 2006 award.

To learn more about the Cricut cutting system, please contact Provo Craft at 1-800-937-7686, or visit www.cricut.com. To view the entire range of product carried by Provo, visit www.provocraft.com.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - January 28, 2007

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Cricut clarification

Dear Interested Reader,

We have noticed the postings regarding the Cricut Personal Electronic Cutter™ and have grown increasingly concerned at the number of misperceptions or misinterpretations of our policies that exist, most of which seem to be centered on the Minimum Advertised Price policy. Understanding that MAP is new to the crafting industry, we would like to clarify our policy and address various concerns around its implementation and enforcement.

Provo Craft unilaterally implemented a Minimum Advertised Pricing policy on certain products within the Cricut line to protect the brands image and long-term legacy in the marketplace. The Minimum Advertised Price policy is an advertising policy not a pricing policy. MAP policies have often been successfully used in many other industries for similar reasons. Our policy does not include in-store or point-of-purchase advertising. Any retailer can choose to advertise the Cricut product line for any advertised price they would like within their stores. The MAP policy does not restrict or otherwise influence the prices at which products are actually sold. Retailers are free to sell the products at any price they choose.

The MAP policy was distributed to every retailer who was interested in becoming a Cricut retailer. Each new retailer had to acknowledge they read the MAP policy and understood that a violation of it could result in termination of that retailer as a Cricut retailer. This acknowledgement is not an agreement, as Provo Craft unilaterally implemented the MAP policy and unilaterally enforces it. We must, at all times, unilaterally enforce this policy regardless of the size of the retailer or their placement in the marketplace. This means that we must treat all violators equally without negotiating with the particular retailer.

There has been much speculation with regard to who has violated the MAP policy, the manner in which violations have occurred, and who Provo Craft has enforced it against. Because we truly care about each of our customers, we do not disclose the identity of those who have violated. We are treating any violators of the MAP policy equally without regard to the size of the customer. It is important to note that no retailer would receive communication that they violated the MAP unless there had been an actual violation to the policy. Because the use of a MAP policy is new to our industry, there has been some confusion as to the purpose behind it. There may be those who violated the MAP policy and received a suspension letter who believe they were targeted because of their size. To the contrary, Provo Craft is unilaterally enforcing our MAP policy for the protection and benefit of all of our Cricut retailers.

I would also like to help with the Internet shopping cart questions. Anyone can place a product into a shopping cart on any Internet site and see the price the product is being sold for. This has nothing to do with the MAP policy and would not be a violation to it. However, the domain outside of the shopping cart is considered advertising and that is governed by the MAP policy. For example, it is not a violation of the MAP policy if there is a note on a site that states Place in shopping cart to see your price and the price is shown inside the cart. However, if there is an advertisement that indicates a price which falls below the MAP policy prior to actually pulling up a shopping cart, it is advertising and would be in violation of the MAP policy.

There may be times when Provo Craft sees a need to update their MAP policy in some way. At which time, we send communication to all retailers regarding the update.

There have been questions regarding who owns this wonderful product line. Provo Craft is proud to offer the Cricut product line to our customers. We are the exclusive owner and manufacturer of the Cricut product line including the Cricut machine and cartridges. We have no plans to sell the product line to any other entity. It is and shall remain a Provo Craft exclusive product.

In closing, we care about our independent retailers and their success and understand the challenges that exist in a competitive marketplace. We have been working on strategies that will better differentiate each segment of our industry and look forward to having a forum at the upcoming CHA Winter Tradeshow where we an share these with all of our independent retailers.

Most sincerely,

Cathy W. Davis
Director of Communication and Training
Provo Craft and Novelty, Inc.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - December 15, 2006

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Releases Cuttlebug™, New Universal Die Cutting and Embossing System

Spanish Fork, UT-July 19, 2006-Provo Craft and Novelty, Inc., innovator of the Cricut™ Personal Electronic Cutter™, introduces Cuttlebug™ Die Cutter and Embosser™, a universal die cutting and embossing machine. Cuttlebug™ works with the dies you have, embosses the shapes you've cut, and is easy to carry and store.

Cuttlebug™ goes Beyond the Ordinary™ in important ways. It utilizes "rolling" technology that allows for cutting and embossing with even pressure, delivering superior embossing and intricate cuts with unmatched quality. The machine is lightweight and portable, and the thin design of Cuttlebug™ dies offers lightweight storage and compact portability.

Dies are available in a variety of sizes for the Cuttlebug™ machine. The 3" x 3" dies offer innovative, crisp artwork by the industry's leading designers, and each die contains multiple images that are perfect for every occasion. The 2" x 2" dies come in themed sets of four. Their intricate, cutting-edge designs are unprecedented in the industry. All Cuttlebug™ dies cut through a myriad of materials, including paper, cardstock, and thin metals.

Cuttlebug™ embossing folders come in two sizes: 4.25" x 5.5" (the A2) and 2" x 2.75" (which comes in themed sets of four). The different sizes allow for limitless possibilities in scrapbooking, cardmaking, and paper crafting. Cuttlebug™ embossing patterns deliver a deep, rich emboss with exquisite results.

The Cuttlebug™ machine, dies, and embossing folders will be available in November 2006. For more information about this and other Provo Craft products, please contact Provo Craft at www.provocraft.com or call (800) 937-7686.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - July 19, 2006

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft Introduces Cricut®, the Portable Personal Electronic Cutting System

Spanish Fork, UTAH July 15, 2005 Provo Craft, a leader and innovator in paper crafting materials and designs, introduces Cricut®, a revolutionary personal paper cutting system. Cricut goes where you go, does not require the use of a computer, and allows the operator to choose from thousands of shapes, sizes, and phrases. All designs are contained in small cartridges approximately 2 inches in size. Cricut is as easy to use as 1- 2- 3: (1) insert paper, (2) select your desired shape and size, and (3) press CUT. It is that easy. There are no complicated commands to learn or programs to install, and Cricut delivers crisp, detailed cuts every time.

Cricut® uses a proprietary blade technology that accommodates a variety of papers, from vellum to cardstock up to 0.5mm thick. Cricut's advanced blade technology produces extremely intricate designs and clean, crisp edges.

Cricut font and shape cartridges put hundreds of the freshest shapes, letters and phrases at your fingertips. Designed by leading paper crafting designers exclusively for Cricut, they give you the ability to customize and create innovative designer art yourself. Cricut cuts intricate letters, shapes, and phrases in sizes from 1 inch up to 5 ½ inches tall and borders up to 11 ½ inches in length. No other cutting system gives you more ways to express your personality and creativity. Cricut cartridges include a personal soft touch key pad that makes choosing the right letter, phrase, shape, or effect easy to do. Cricut lets you "Cut What You Want!"

To learn more about Cricut®, please contact Provo Craft at 1-800-937-7686, or visit www.cricut.com.

About Provo Craft & Novelty:
In 1963, Provo Craft started as a single retail store in Provo, Utah, expanding dramatically over the years to become a worldwide manufacturer and distributor of craft and hobby products to the paper crafting, scrapbooking, arts & craft, home decor, and gift industries. Their innovative designs and quality materials have allowed Provo Craft to receive more than 67 awards from leading industry publications. For more information about the company's products, project ideas, and product development opportunities, please visit www.provocraft.com or call (801) 794-9061.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - July 15, 2005

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

Provo Craft & Novelty will Accelerate Expansion through Partnership with Sorenson Capital

Provo Craft, which owns the Roberts Arts & Crafts chain, distributes more than 6,000 proprietary, and more than 20,000 non-proprietary, craft and hobbyist products to retailers around the world. Merchandise includes many award-winning items for paper crafting, home decor and general crafts.

With the addition of financial resources gained from partnership with Sorenson Capital, Provo Craft intends to continue its rapid-growth strategy through innovation and new-product development.

"We've come a long way since our first retail store," says Robert Workman, CEO of Provo Craft. In our partnership with Sorenson Capital, we want to continue that growth. Sorenson Capital shares our core values and brings us a tremendous amount of strategic, financial and operational experience."

The Sorenson Capital management team includes three former CEOs and several members who have top-level experience at leading strategy consulting firms and other prominent financial institutions in the U.S.

"We think the Provo Craft management team has done a fantastic job building their business," said Fraser Bullock, managing director of Sorenson Capital and former COO of the 2002 Salt Lake Winter Olympics. "We look forward to helping them continue to grow an outstanding company." Provo Craft management has retained a significant equity stake in the business and will continue in their current roles.

The U.S. craft market has grown rapidly in recent years and is currently a $29 billion industry. Scrapbooking accounts for approximately $3 billion of the total.

About Provo Craft & Novelty
Provo Craft & Novelty Inc. www.provocraft.com was founded in 1964 with a single retail store and has grown to become one of the largest and most respected craft companies in the world, manufacturing, importing and retailing craft products. Headquartered in Spanish Fork, Utah, Provo Craft operates 10 retail stores in Utah and Idaho and has a 200,000 square-foot distribution facility in Spanish Fork.

About Sorenson Capital
Sorenson Capital www.sorensoncapital.com is a private equity fund that provides small- to middle-market buyout and growth equity investments. Sorenson Capital is managed and controlled by West Rim Capital and has offices in Salt Lake City, Utah; Palo Alto, California, and Phoenix, Arizona.

SOURCE:Provo Craft and Novelty Spanish Fork, Utah - May 27, 2005

For additional information please contact:
Media Relations
Provo Craft™ & Novelty
mediarelations@provocraft.com
www.provocraft.com

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